Content Strategist

Marketing · Kitchener, Ontario
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level

Content Strategist

Kitchener, ON - Remote



Who We Are:


At Encircle, we’re leading the $2 trillion property and casualty insurance industry out of the dark ages of pen and paper processes with solutions our customers actually love. Our easy-to-use software platform enables thousands of restoration contractors and insurance professionals around the world to process claims faster. We’re a remote-first company with our head office located in the heart of downtown Kitchener and our 60+ person startup has huge goals as we scale!


What The Role Is:


As a member of the marketing team, the content strategist is responsible for creating high-value content that educates and engages restoration contractors while building demand for the Encircle brand. This role is closely aligned with product marketing and sales.


About You:


You understand the difference between writing to your audience vs. about your product/service. You love to come up with creative ways to deliver a message and the best format to deliver that message in, whether that’s an infographic, a blog post, a playbook, or a tip sheet. You get inspired with ideas for other content pieces when you look at a detailed whitepaper and are ready to pitch concepts and get writing! Most of all, you know how to create unique pieces of content with a purpose to inspire our audience to take action.


If you’re already familiar with the restoration space, that’s a huge bonus. If not, you aren’t afraid to roll up your sleeves and take initiative to become an SME about our customer and product.


What you will be doing:


  • Writing and publishing a variety of content pieces at a regular cadence - inclusive of blogs, ebooks, infographics, video scripts, and much more - in support of Encircle’s demand generation strategies
  • Developing and executing a multi-channel social media strategy with content that steadily increases engagement
  • Supporting additional projects with copy or editing as needed, including landing pages, sales enablement assets, ads, and website updates
  • Maintaining an internal content library, enabling other Encircle team members to provide resources externally as needed
  • Providing content updates to other teams on a regular basis, including the maintenance of an editorial calendar
  • Ensuring messaging is in alignment with our core themes 



Requirements:


  • Strong writing skills with the ability to become a subject matter expert in the restoration sector. Existing restoration market knowledge or similar is an asset!
  • 2-5 years of marketing writing experience. Experience in SaaS or B2B is an asset
  • Ability to build and maintain relationships with SMEs, designers, and other team members
  • Knowledge of writing for SEM/SEO an asset
  • Portfolio of existing writing samples
  • Social media experience an asset
  • Media relations/pitching experience an asset


This position reports to the Manager, Marketing  


Encircle is an equal opportunity employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided by Encircle throughout the recruitment, selection, and/or assessment process to applicants with disabilities.



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  • Location
    Kitchener, Ontario
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level